Problem Solving
What?
AML worked with a global leader in the low cost FMCG industry to address the problem of a stagnant market that faced them in one African country.
How?
Market growth was unlikely to happen as the lowest denomination of currency in circulation was more than the cost of any of the client's single products. Consequently, AML lobbied the government to reintroduce smaller value coins to open up the market.
And now...
- The government, having accepted that the smaller denominations of coinage were a vital reintroduction to the economy, have put such coins back into circulation.
- The client has seen profits grow as more people have the appropriate money to buy their goods.
- Consumers have access to products they were previously unable to purchase.
- The government has seen trade expand within their country.