Business Planning
What?
A major global IT services company wanted to expand their operations throughout the African continent and required AML to assist with their planning.
How?
AML called on its industry and government links in Africa. The economic and trade strategies of each country were fed into the client's business plan in order for them to target sustainable business growth in both new and existing markets. Introducing the clients to the Ministers and industry associates as part of the business planning process was essential to the client in the long-term, as the objectives became operational milestones.
The result
- Enhancements to the marketing strategy have been made to ensure that the company capitalises on the country-specific market intelligence AML has provided them with.
- Additionally, the company has built on the links with government, facilitated by the AML team, and, consequently, grown their working relationships.